AI, Analytics Industry, Build, Change, Data, Data Lake, Data Lakehouse, Data Quality, Data Science, Data Vault, ELT, ETL, IT

What are we searching for?

A few months ago, I found myself wondering whether the technology industry is genuinely changing faster than it used to, or whether I am simply paying more attention. Rather than relying on memory, I decided to look at the data. Using Google Trends, I examined worldwide search interest between 2010 and 2025 across a range