A few months ago, I wrote about applying the Sniff Test to AI-generated content. The premise was simple. As Generative AI becomes increasingly capable, we should be diligent in maintaining a degree of healthy scepticism: The article resonated because most experienced professionals have encountered the same phenomenon. AI can produce highly persuasive answers, confidently presented […]
Applying a “Sniff Test” or carrying out a “Sanity Check”, has always been an important part of any analysis or calculation. It should be your first check before diving deeper, and especially before sharing results with others. I am not saying it was easy or foolproof, or even always possible; however, the onus was on
A few months ago, I found myself wondering whether the technology industry is genuinely changing faster than it used to, or whether I am simply paying more attention. Rather than relying on memory, I decided to look at the data. Using Google Trends, I examined worldwide search interest between 2010 and 2025 across a range
Business that operate on a Membership Business model have different objects compared to say a Distributor or Retailer Model. This post is about how analytics supports this type of business
