Datinal

Working with Data to deliver Value

I lead organisations in turning complex data environments into clear, actionable, and value-driven capability that supports better decision-making and business performance.

My work sits at the intersection of technology, strategy, commercial engagement, and delivery leadership, with a consistent focus on aligning capability to business outcomes, investment priorities, and long-term value creation.

With over 20 years of experience across consulting and enterprise environments, I bring a pragmatic focus on strategy, execution, stakeholder alignment, and measurable impact.

Skills

Strategy

I operate at a strategic level, shaping data and analytics direction across complex enterprise environments with program-level accountability. This includes influencing investment priorities, defining capability roadmaps, and aligning initiatives to organisational objectives. I work directly with C-level stakeholders and SteerCo forums, contributing to decision-making, managing risk, and ensuring that strategy is translated into clear, actionable outcomes that deliver measurable business value.

Technology

I lead the application of data and analytics technology within enterprise programs, ensuring that architectural and platform decisions support long-term capability and business needs. My focus is on guiding technology direction rather than implementation alone—ensuring solutions are scalable, sustainable, and aligned to strategic objectives. I work closely with technical teams and executive stakeholders to balance innovation, risk, and delivery practicality.

Commercial

I take an active leadership role in commercial engagement, including owning and shaping opportunities, defining solution approaches, and aligning outcomes to business value. This includes working with senior stakeholders to translate complex challenges into viable, outcome-driven initiatives, and contributing to growth through strong client engagement. My role spans the full lifecycle from opportunity definition through to delivery, maintaining accountability for outcomes at a program level.

Delivery

I lead the delivery of data and analytics initiatives at program level, with responsibility for aligning stakeholders, managing complexity, and ensuring outcomes are achieved. I engage regularly with executive stakeholders and SteerCo, providing clarity on progress, risks, and direction. My approach focuses on accountability, transparency, and ensuring that delivery is not only technically successful but also adopted and capable of delivering sustained organisational impact.

Roles

ClientData Services DirectorPrincipal ConsultantArchitect, Project or Tech Lead
Australian Institute of Company Directors
BAI Communications
Baycorp
Coal Services Pty Limited
DP World
FertilityPsych
Harvey Norman
icare NSW
Lend Lease
McDonald’s
NSW State Emergency Service
NSW State Insurance Regulatory Authority (SIRA)
Optus
Pacific National
Partners Life
Pepper Financial Services Group
Qube Ports & Bulk
Revantage Australia
Santos
Sigma
Storage King
TransGrid
Transport for NSW
Unity Water
University of the Sunshine Coast
UNSW Global
UTS: University of Technology, Sydney

Technology

Agile Project ManagementData ModelingMatillion
API IntegrationData VaultMicrosoft SQL Server
Azure Data FactoryData VisualizationOffice 365 Admin
Azure DevOpsData WarehousingPower BI
Azure SQLDAXPower Query
Business Intelligence (BI)Extract, Load, TransformPractice Management Deployment (Zanda)
ConsultingExtract, Transform, LoadQLIK
Data AnalyticsInformaticaService Now
Data ArchitectureIntegration FrameworksSnowflake
Data EngineeringITILSQL
Data GovernanceJIRA JSM IntegrationSSAS, SSRS and SSIS
Data IntegrationManaged ServicesTableau
Data LakesMaster Data ManagementVSTO add-ins
Data CatalogMaster Data ServicesWordpress

Verticals

Business VerticalCompany
Construction / Real EstateLend Lease
Education / Higher LearningUniversity of the Sunshine Coast
Education / Higher LearningUTS: University of Technology, Sydney
Education / International EducationUNSW Global
Energy / InfrastructureTransGrid
Energy / Oil & GasSantos
Financial Services / Debt CollectionBaycorp
Financial Services / InsurancePartners Life
Financial Services / LendingPepper Financial Services Group
Food & Beverage / QSR (Quick Service Restaurant)McDonald’s
Government / Emergency ServicesNSW State Emergency Service
Government / Insuranceicare NSW
Government / Insurance RegulationNSW State Insurance Regulatory Authority (SIRA)
Government / TransportTransport for NSW
Healthcare / Mental HealthFertilityPsych
Logistics / Ports / Supply ChainDP World
Logistics / Ports / TransportQube Ports & Bulk
Logistics / Rail FreightPacific National
Mining / Insurance / SafetyCoal Services Pty Limited
Pharmaceuticals / HealthcareSigma
Professional Association / EducationAustralian Institute of Company Directors
Real Estate / Asset ManagementRevantage Australia
Retail / Consumer ElectronicsHarvey Norman
Self-StorageStorage King
TelecommunicationsOptus
Telecommunications / InfrastructureBAI Communications
Utilities / Water ServicesUnity Water